Create your first site

Create a site in Payly: name your store, choose a store handle and a design, and open the editor with a ready-made store to customize.

A site is your store in Payly: its pages, products, orders and settings. Creating one takes a few short steps, and nothing is public until you publish it.

Before you start

  • You need a Payly account. See Create your Payly account.
  • You do not need Cloudflare, Stripe or PayPal yet. You connect them later, when you are ready to publish and take payments.

Create the site

  1. Sign in to Payly. You land on the Your sites screen.
  2. Click New site.
    The Your sites screen before you have created a site, with the New site card highlighted
  3. Enter the name of your store in Site name. You can change it later.
  4. Look at Store handle. Payly suggests one based on your name, and a green message confirms that it is available. You can edit it, but read the section about the store handle below first.
    The Create a new site dialog with the site name Wildflower Studio, the store handle wildflower-studio and a message that the handle is available
  5. Click Create site.
  6. Choose the kind of store you run. Click the category that fits, or click Skip for now. Payly only uses this to file your store in the Payly store directory if you choose to be listed. You can set it later in Settings.
    The What kind of store is this dialog, with a list of store categories and a Skip for now button
  7. Click the design closest to the store you have in mind. You can change every word, color and photo later.
    The Choose a design dialog with nine store designs, Ceramics studio selected, a checkbox for three sample products, and the Start from scratch and Continue buttons
  8. Leave Add three sample products with photos and prices ticked to start with example products you can edit, or untick it to start with none.
  9. Click Continue. Payly saves your choices and opens the editor with your new site.
    The editor showing the new Wildflower Studio site with the Ceramics studio design, marked Saved, not published

The Choose a design dialog cannot be closed. If you would rather build everything yourself, click Start from scratch instead of Continue. The editor then opens with a plain starting page.

What your new site contains

When you choose a design, your site starts with ready-made pages: Home, Shop, About, Contact, Cart, Checkout, Privacy policy and Terms. A site started from scratch has the same pages except Shop. If you kept the sample products, you find them under Products in your site dashboard.

About the store handle

The store handle is a short name for your store. It does two jobs:

  • It names your store inside your own Cloudflare account.
  • It becomes part of your store's free web address, which ends in workers.dev. For example, a store with the handle juniper-pine has the address juniper-pine.payly-bdce12.workers.dev.

A handle follows these rules:

  • It has 3 to 40 characters: lowercase letters, numbers and hyphens, starting and ending with a letter or number.
  • Payly turns capital letters into lowercase and removes other symbols as you type.
  • A few common words, such as shop and store, are reserved. A handle only has to be unique among your own sites, so another merchant can use the same one.

If a handle is not allowed, a red message under the field tells you why. Your site name is separate from the handle, and you can change it at any time in Settings > General.

Important: Choose your handle with care. After you connect Cloudflare, your store is deployed under this name and the handle is locked. Until then, you can change it in Settings > General.

What to do next

To create another site later, click All Sites in your site dashboard, then click New site.

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Last updated 2026-10-02