No monthly fee
Not now, not after a trial, not at any size. There is no paid tier.
A complete online store, hosted free.
We never take a cut.
Build your store, list your products, and take payments through your own PayPal or Stripe account. No monthly fees or transaction fees.
Start building for freeGet an eCommerce store and hosting, completely free.
Over 70,000 eCommerce sites
Powered by our company software
Hundreds of millions
Processed through our company
Official PayPal & Stripe Partner
The processors you already trust
Building since 2014
eCommerce tools for 12+ years
We're so good, you'll want to tell your friends
Most platforms meter what you build and charge you when you grow. We don't. Everything below is included from the day you sign up, and your site carries your name, not ours.
- Unlimited websites*Build as many as you like from one account.
- Unlimited products*Three items or thirty thousand - same price.
- Unlimited team membersBring your whole team. We never charge per seat.
- No ads on your siteNo banners or pop-ups. Just a small “Powered by Payly” link at the very bottom.
- Import and export your productsBring them over from Shopify, Etsy, Wix, Squarespace or WooCommerce, and take them with you any time.
- 23 languages, 134 currenciesSet your store’s language and charge in the currency your customers use.
- Point of sale includedSell at a counter or a market with cash, other payments or a Stripe card reader. Payly takes no fees from your sales.
How can this possibly be free?
It is the first thing everyone asks, so here is the honest answer: We're an official PayPal & Stripe partner, and that partnership allows us to run this platform - so there's no fee for you. Your store runs on your own free Cloudflare account, so there is no hosting bill for anyone to pass on to you. There is no paid tier, no trials, and no features are held back. We won't sell your information and we won't advertise on your site.
No cut of your sales
Sell $100 or $100,000+ - we take none of it. Payouts go straight to your own account.
Nothing held back
Unlimited products and pages, with room for thousands of visitors a day. No feature is behind a paywall.*
Beautiful stores, ready in minutes
Choose from 50 free store templates, each complete with photos, words and sample products. Change anything you like with drag and drop, and see how it looks on every screen as you go.
- 1Pick a design
- 2Make it yours
- 3Publish when it looks right
See more designs
Prefer a blank canvas? You can also start from scratch and build a store that is all your own.
Everything is included
Storefront, checkout, hosting, domain and analytics. There is no upgrade prompt, because there is nothing to upgrade to.
Build once, look right everywhere
Drag your layout onto a flexible grid and it adapts to every screen size automatically, so there is no separate mobile version to design, check or maintain.
Your money goes straight to you
Connect your own PayPal or Stripe account and get paid directly. We never touch your funds, so there is nothing for us to hold, delay or take a cut of.
Subscriptions, handled automatically
Charge weekly, monthly or yearly with recurring billing built in, so repeat customers pay on schedule and you never have to chase an invoice.
Sell in person, from the same dashboard
Ring up sales at a counter, a market stall or a pop-up. Take cash, other payments or cards on a Stripe reader. Every sale is an order in Payly, your stock updates, and Payly takes no fees from your sales.
Hosted on your own Cloudflare account
Connect a free Cloudflare account in one click and your store is deployed straight into it. You own the hosting, we never sit between you and your customers, and your own domain attaches whenever you are ready.
Know your customers, not the other way around
See the visits, referrers and pages that matter, collected first-party, without third-party trackers spying on the people who shop with you.
Capture leads without extra tools
Add contact, inquiry and signup forms with the same drag-and-drop editor, and see every submission land straight in your dashboard.
Every page loads instantly
Your site is pre-rendered and served from a global edge network, so customers never sit waiting on a spinner - and neither does your conversion rate.
We never advertise on your site, or sell your data
Your store stays yours. No ads squeezed onto your pages, and no customer data sold to anyone - ever.
Grow without hitting a wall
Add as many products and pages as you like, with room for thousands of visitors a day. Payly never meters your growth, and has no bigger plan waiting to charge you for it.*
Switching is easy
Bring your products with you
Moving from Shopify, Etsy, Wix, Squarespace or WooCommerce? Upload the file your store exports and your products come over with their photos, prices, options and stock. On Shopify, WooCommerce or Squarespace you can skip the file and just type your store’s address.
- Shopify
- Etsy
- Wix
- Squarespace
- WooCommerce
And you’re never stuck here either. Export your products as a Shopify or WooCommerce file whenever you like. See how switching works
Built for people who make and sell things
Whether you ship one order a week or a hundred a day, the platform costs the same: nothing.
Makers and studios
List a handful of one-off pieces or a full catalog. Every sale lands in your own account, at full price.
Repeat orders and subscriptions
Set up recurring billing once and let regulars keep buying on schedule, without an invoice to chase.
Small shops going online
Get a real storefront up in an afternoon, and keep the margin you would have handed to a platform fee.
Our Pricing
That is the entire table. There is no second row.
$0
Completely free - no paid plan, no transaction fees, no commission
- Unlimited products and pages*
- Room for thousands of visitors a day, free*
- Free web address with SSL, on Cloudflare’s global edge
- Connect your own domain name
- Link your own PayPal and Stripe accounts
- Fully supports recurring billing
- Built-in analytics and form builder
- Hosted on your own free Cloudflare account - you own it
What everyone else takes
Most platforms charge you monthly, take a cut of every sale, or both.
| Monthly sales | Payly$0/mo | Shopify Basic$39/mo + 2% | Etsy$0/mo + 6.5% | Squarespace Basic$25/mo + 2% |
|---|---|---|---|---|
| $500 | $0 | $49 | $32.50 | $35 |
| $2,000 | $0 | $79 | $130 | $65 |
| $10,000 | $0 | $239 | $650 | $225 |
| $50,000+ | $0 | $1,039 | $3,250 | $1,025 |
Competitor pricing as published October 2026. Shopify's 2% applies when you use your own PayPal or Stripe instead of Shopify Payments. Etsy's listing fees are not included.
Start selling today, for nothing
Your store, your domain, your payment account, your customers. Set it up in an afternoon and keep every dollar you earn.
Start buildingNo credit card · No paid tier · No trials
What Cloudflare’s free plan covers
Payly puts no limits on your store. It runs on your own Cloudflare account, and Cloudflare’s free plan comfortably covers most stores. Ordinary pages are always free to serve; the visit counter, shop and product pages, your photos, the cart and checkout count toward the daily requests.
| Free plan | Paid plan, $5 a month | |
|---|---|---|
| Visitors | About 5,000 a day | About 16,000 a day, then $0.30 per extra million requests |
| Products | About 1,500, with a photo each | About 30,000, with a photo each |
| Orders | No limit | No limit |
| Photos and files | 500 MB per store, about 1,500 photos | 10 GB per store, about 30,000 photos (5 GB included, then $0.75 per GB a month) |
| Pages | 20,000 per store | 100,000 per store |
| Stores per Cloudflare account | 10 | 50,000 |
Products take almost no room on their own; it’s their photos that count. Orders, customers and subscriptions are kept by Payly, so they are never limited. The paid plan is paid to Cloudflare, in your own account, and only if you ever need it. Payly stays free either way. Visitor numbers are estimates for a typical store; Cloudflare’s limits as published October 2026.