The bill grows with you
Plans run from $29 to $299 a month billed yearly, and Shopify saves its better card rates for the bigger plans.
The free Shopify alternative
Sell online without Shopify's monthly fees
Payly gives you a complete online store with no monthly plan and no cut of your sales. Bring your Shopify products over in a few minutes.
Official PayPal & Stripe partner · Over 70,000 eCommerce sites powered by our company software · Building since 2014
Payly and Shopify at a glance
$0
No monthly plan
Shopify Basic is $29 a month billed yearly, or $39 billed monthly. Payly has no plans at all.
0%
No fee for your own processor
Shopify adds 2% to every sale on Basic unless you use Shopify Payments. Payly never takes a cut.
Minutes
To bring your products
Type your Shopify store's address, or upload its product export, and your products come over.
Why sellers move from Shopify
Shopify is a fine platform. It just costs more every month, and more again as you grow.
A fee for choosing your processor
Unless you use Shopify Payments, Shopify adds up to 2% to every sale, on top of what your processor charges.
Apps for the extras
Many of the features stores rely on come from apps, and many apps charge a monthly fee of their own.
Hosting you own
Your store runs on your own Cloudflare account, so the hosting is yours, not ours, and nobody sits between you and your customers.
What you actually pay
Shopify's published prices, side by side with Payly's, and a year for a store selling $2,000 a month.
| Cost | Payly$0/mo | Shopifyfrom $29/mo |
|---|---|---|
| Monthly plan | $0 | $29 to $299 a month, billed yearly |
| Extra fee when you use your own payment processor | None | 0.6% to 2% of every sale |
| Designs | Every design included | Paid themes $100 to $500 |
| Subscriptions, memberships and reviews | Built in | Apps, many with monthly fees |
| A year on Basic, selling $2,000 a month | $0 | $348 to $828 |
$348 is Basic billed yearly, with Shopify Payments. Billed monthly it is $468. $828 adds the 2% fee for using your own processor. Paid themes and apps are not counted, and neither is card processing, which Stripe, PayPal and Shopify Payments each charge. Shopify pricing as published October 2026.
Included free, no apps needed
The things other platforms sell as add-ons are part of Payly from the day you sign up.
- Subscriptions. Weekly, monthly or yearly billing through your own Stripe or PayPal.
- Digital downloads. Sell files and links that only buyers can open.
- Memberships. Members-only pages for your subscribers.
- Product reviews. From signed-in customers, on every product page.
- Coupons. Percent or amount off, with dates and usage limits.
- Customer accounts. Order history, and sign-in with an emailed link.
- Shipping and tax. Shipping zones and tax rates by region.
- Stock tracking. Stock updates with every sale and refund.
- Analytics. Visits, sales and referrers, without third-party trackers.
- Forms. Contact and signup forms, with spam protection built in.
- Unlimited team members. Invite your whole team. No per-seat fees.
- Hosting and your own domain. On your own free Cloudflare account. What the free plan covers
Moving from Shopify
A few minutes for most stores. Nothing changes on your Shopify store until you close it.
-
Create your free account
No credit card and no trial. Pick a design and connect your free Cloudflare account in one click.
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Bring your products
Type your Shopify store's address, or upload the products file Shopify exports. Photos, prices, variants and stock come with them.
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Go live, then close Shopify
Connect PayPal or Stripe, publish, and point your domain at your new store. Cancel Shopify whenever you are ready.
Honest answers
Is Payly really free?
Yes. There is no monthly fee, no transaction fee and no paid tier. Stripe and PayPal charge their standard processing fees, as they would on any platform. How can this possibly be free?
Can I bring my Shopify products?
Yes. Type your store's address or upload Shopify's product export. Names, descriptions with their formatting, prices and sale prices, photos, options and variants, stock, categories and tags all come over. Nothing changes on your Shopify store.
Will my theme and apps come with me?
No. Themes and apps only work on Shopify, and no platform exports a design that works anywhere else. Pick one of Payly's designs instead, and you will find subscriptions, memberships, reviews, coupons and forms already built in.
Can I keep my domain?
Yes. Add it to your free Cloudflare account and attach it to your store. The domain stays yours, wherever you bought it.
What's the catch?
Stripe and PayPal charge their standard processing fees, as they would anywhere. Your store runs on your own free Cloudflare account, which comfortably covers most stores; a very busy store may need Cloudflare's $5 a month plan, paid to Cloudflare. And Payly is made for selling online: there is no point of sale for in-person sales, and no app store.
What if I want to leave Payly?
Export your products any time as a Shopify or WooCommerce file. Your store is yours.
Thinking about another platform?
Bring your Shopify store over, free
Your store, your domain, your payment account, your customers. Set it up in an afternoon and keep every dollar you earn.
Start buildingNo credit card · No paid tier · No trials